The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries’ cultural identities.

The consultancies were asked to convey the cultures of both countries in a positive and harmonious way and also to expresses a feeling of celebration and unity in the graphics. The result has been what ICC Chief Executive Haroon Lorgat describes as “a dynamic logo which captures the cultural influences in the two host countries”.

More images for the logo and motifs coming soon.

Large Preview of the 2015 ICC Cricket World Cup Logo

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Lets look at the story behind the logo of such a big event – Cricket World Cup 2011.

The logo was designed by Witekite, a creative firm specialising in sport & major events worldwide, from Australia. The logo was unveiled in July 2009, at an official ceremony in Mumbai. As many as 12 companies from all over the world had submitted their concept, for the ICC World Cup 2011 logo.

The logo is colorful and full of joy. The logo reflects the crowd as well as the players themselves. It is designed in a circular shape to reflect a cricket ball hurtling down the pitch with power and grace. In the center of the logo lies down the pitch which is surrounded by the crowd and the players. The color used for the logo represents the Event Hosting Nations namely India, Bangladesh and Sri Lanka. It’s Celebration of Cricket!

The logo comprises of two parts

1. The Event Symbol

2. The Event Namestyle